Four Essential Tips for Designing Your Business Signage

21 May 2018
 Categories: , Blog


If you are planning on installing a business sign, you should invest in proper design. In general, if your signage is designed properly, it will increase the visibility of your enterprise and even draw in more customers. On the other hand, a poorly designed sign can compromise your business image and cause unnecessary losses. Under ideal circumstances, you should hire an expert for signage design. However, if you would like to cut your expenses, you can develop your own display. Here are some simple tips to help you achieve the best results.

Make It Legible

You should ensure that your business sign is legible. This is the most important rule for designing appropriate and beneficial signage for your company. Remember, the display will be useless if the potential customers cannot read the message. You should be particularly keen on the name of your business and the type of commercial operation. With this information, potential clients will be able to make a quick decision.

Choose a Catchy Design

People see countless business signs daily. Most of these signs are ignored because they have no distinguishing properties. A good sign must be capable of catching the attention of casual passers-by. It must also be highly visible to customers who are looking for your business. If your display cannot be seen, the clients will choose your competitors. Ideally, you should not choose a sign which will blend into the background. Moreover, it should not be similar to others installed in the same area. Instead, you should aim for unique shapes, colours and motifs.

Avoid Cluttering

You should not clutter your business sign when creating a design. In simple terms, you should not add too many styling elements on the signage. Otherwise, the display will look chaotic and disorganised. One of the common mistakes that business owners make in sign creation is including too much information. You should not attempt to fit in the entire history of your operation on the board. Instead, you should keep it simple by only writing critical details. You should also remember not to use complex fonts which will make reading difficult.

Choose the Right Material

The business sign design should be complemented by the right material. The material chosen for fabricating the board will determine the appeal of the display and the durability of the included information. You should opt for stronger materials such as steel, aluminium and wood. These options will complement most designs. In addition, the material will last longer in adverse conditions.