Designing And Planning An Effective Business Sign: 5 Tips

26 October 2022
 Categories: , Blog


If you're a small business owner or a large corporation, an effective business sign is essential to get noticed, and getting noticed can drive traffic to your store. But with so many choices on the table, how do you know which is the right one for you? Keep reading to discover the five key factors you should consider when designing an effective business sign.

1. Location

The primary thing to consider when designing your business sign is its location. Where will your sign be placed? Is it visible from the street? Is it in a high-traffic area? Answering these questions will help you determine the size, placement and overall design of your sign.

2. Message

Your sign should convey a clear and concise message. The text should be legible from a distance and easy to read. Avoid using complex words or jargon that might be difficult for people to understand. And remember, less is more! Keep your message very brief and to the point.

3. Design

The design of your sign should be unique and eye-catching. It should stand out from the other signs in the area and grab attention. Use bright colours and bold fonts to make a statement. And don't forget about shapes. Incorporating geometric shapes into your design can help make your sign more memorable.

4. Lighting

If your sign is going to be located outside, you'll need to consider lighting. Does the area have adequate lighting? If not, you may need to invest in spotlights or backlighting to make sure your sign is visible at night.

5. Budget

Last but not least, you need to set a budget for your project. Signs can range in price from a small change to big bucks, so it's important to have an idea of how much you're able to spend before you get started. Once you have established a budget, you can start looking for a signage company that can help bring your vision to life.


An effective business sign is needed by any company that wants to get noticed and drive traffic to its store. By considering location, message, design, lighting and budget, you can create an eye-catching and functional sign. So what are you waiting for? Get started on your project today. If you would like to find out more, contact a local business sign company today. A member of the team will be happy to offer further help and assistance.